For decades, the War on Drugs has disproportionately impacted Black and Brown communities. Despite cannabis use being almost equal between Black and white users, Black users are nearly four times more likely to be arrested for possession. These kinds of injustices impact lives and take away opportunities that could possibly improve people’s families, housings, careers, mental and physical wellbeing. One national cannabis company is doing the work to reverse the effect of the War on Drugs at the ground level.
This week, Green Thumb Industries—a leading national cannabis consumer packaged goods company and owner of RISE Dispensaries—opened applications for the Good Green Nonprofit Grant Program. Through this program, nonprofits doing the groundwork will receive financial support to create positive change in Black and Brown communities.
“The Good Green Grant Program was born out of the desire to reinvest cannabis funds back into the community and create opportunities for nonprofit organizations who are doing the groundwork to create real and sustained progress against the War on Drugs,” said Green Thumb Founder and Chief Executive Officer Ben Kovler. “Through this program, we are supporting nonprofits to help create opportunity and change in impacted communities.”
First launched in the fall of 2021, Good Green offers affordable mixed bud flower products. Sales from Good Green products fund grants awarded to nonprofit organizations that give back to communities of color disproportionately affected by the War on Drugs. Since the brand’s launch, Good Green has awarded more than $500,000 in grant money to eight organizations who encompass the brand’s three core pillars: education, employment and expungement. Good Green is on track to give more than $1 million by the end of year.
The Good Green Grant Program’s third round of applications is open to local 501(c)3 organizations through 11:59 p.m. EST on August 19. Headquartered in Chicago, Illinois, Green Thumb has 17 manufacturing facilities, 77 open retaillocations and operations across 15 U.S. markets. For more information, visit www.good.green.