Kevin Hart’s business empire is expanding into the fast food industry with two restaurants offering healthy options. Dubbed Hart’s House, the 100% plant-based menu—containing no antibiotics, hormones, artificial colors, preservatives or high-fructose syrup—features plant-forward sandwiches, vegan burgers, salads, nuggets, fries, tots and milkshakes.
Hart shared the news with his millions of fans on Instagram, posting “I am thrilled to announce that I have collaborated with an all-star team of partners and industry leaders to create an industry-changing restaurant called Hart House. This thing is going to be huge!
“I founded Hart House to create a good experience that combines the joy of coming together over food, with the power of purpose,” the actor shared on the Hart House website. “Our amazing chefs and team members have crafted a 100% plant-based menu that delivers ‘can’t-believe-it’ flavor in every bite. I know you’re going to love it.”
To develop the menu, Hart’s team tapped Chef Michael Salem, the former head of culinary innovation at Burger King.
“When it comes to vegans making food for vegans, I think if you’re immersed in that food too much, you can lose sight of what the carnivores truly want, so as we curated this menu, we really developed it as carnivores,” Salem said. “We’re not sacrificing. We’re still delivering great crave-able flavor. We’re still delivering products that you want to take to your friends and share. It just happens to be really good for you. It happens to be plant-based, and you happen to feel a lot better after you eat it.”
The restaurants are set to open later this summer with one location in Westchester and the second, in Hollywood with plans to expand to other locations.