• Home
  • Posts
  • Top Stories
  • Advocates Say State’s $10 Million Fund for Ethnic Media Is “Great Start”

Advocates Say State’s $10 Million Fund for Ethnic Media Is “Great Start”

| lafocus |

By Sunita Sohrabji | Special to California Black Media

In recognition of a mass communication sector that has been struggling from dwindling advertising dollars and intense competition from well-funded media conglomerates and a field of small niche publishers since the inception of the internet, Gov. Gavin Newsom and the state Legislature appropriated $10 million in new funding for ethnic media in the state budget for 2021-22.

The funding was approved as part of the Asian Pacific Islander Equity Budget created to respond to the surge in hate crimes against Asian American and Pacific Islanders. It will be used to improve outreach to Asian and Pacific Islanders as well as other underserved California communities, including African Americans and Latinos.

The money will be channeled through state agencies working with Asian, African Americans, Latino and other ethnic media outlets who have audiences of monolingual and underserved communities, according to the governor’s office.

Advocates who have been fighting in the trenches for decades to include minority-owned media in state outreach programs say the funding is historic because it earmarks funds specifically aimed at expanding communications with ethnic and racial populations through ethnic-owned media with an eye to creating more racial equity in the state. They say these outlets play a critical role in preserving the country’s democratic system by holding institutions, public and private, accountable and informing the public.

“It recognizes the indispensable role ethnic media play to inform, educate and engage our communities about critical issues that impact their lives, said Sandy Close, director of Ethnic Media Services (EMS).

“It also provides a template that can later be scaled for requiring state agencies to include the full spectrum of ethnic media — including hyper-local outlets traditionally excluded in media buys by advertising agencies — in their public awareness campaigns to our underserved communities,” she added.

Regina Wilson, executive director of California Black Media (CBM), applauded the appropriation, too, she also thanked ethnic press for always finding a way to crank out valuable and high-quality journalism even though many of them are under-resourced.

“This is an exciting news, she said.

Wilson said the murder of Minnesota resident George Floyd by a White police officer, Derek Chauvin, who has been sentenced to 22 and a half years in prison, alongside the COVID-19 pandemic, has served as an inflection point for communities of color. “It has made us look at our humanity. We are neighbors who must stand up for one another.”

Wilson said the funding is a good start, but more work needs to be done and is concerned that the two longest serving ethnic media advocacy groups in the state, EMS and CBM, were not included in the discussions that led to the allocation.

Close and Wilson say CBM and EMS will be convening a briefing with government and ethnic media leaders to make sure the funds truly benefit the full spectrum of minority-owned media in the state.


lafocus

| lafocus |

More Coverage

California Senate Gets Second Chance to Pass Prison Slavery Bill This Week

Antonio‌ ‌Ray‌ ‌Harvey‌ ‌|‌ ‌California‌ ‌Black‌ ‌Media‌ On June 23, the California Senate rejected a constitutional…

Generation Z Sparking the ‘Great Resignation’ as Employers Realize Shortages

Stacy M. Brown/ NNPA Newswire The pandemic has spurred the Great Resignation phenomenon, and it is still on. Many wor…

South L.A. Church Blesses City With $20,000 in Free Gasoline

As gas prices continue to surge in California—surpassing even the federal minimum wage of $7.25 at some Los Angeles g…

Hundreds of Compton Residents Chosen for Guaranteed Income Program

Dianne Lugo Compton has joined in participating in a successful program to grant some of its residents a guaranteed i…

Pastor Tyron Robinson Named to Succeed Bishop Paul Morton

Staff Last year, nationally renowned pastor and gospel singer Bishop Paul S. Morton announced he would step down as s…

New Fund Will Grant $10,000 to Struggling Local Business Owners

Staff More relief for local Los Angeles small business owners is on the way. A new fund, the LA Regional COVID Fund, …

Probe Into Prison Deaths Ends Up Uncovering $8 Billion in Untracked State Money

Aldon Thomas Stiles | California Black Media What started out as an investigation into inmate deaths in some of Calif…

Despite Massively Successful Fundraising Efforts, Community Group Fails to Purchase Crenshaw Mall

Dianne Lugo The saga of the historic Baldwin Hills Crenshaw Plaza ownership continues with local Black community orga…

Latest Politics

Faith Community Celebrates Famed Preacher Manuel Scott Jr.’s 40 Years of Evangelism

Bill Cosby Ordered to Pay $500K To Woman He Assaulted in 1975

The Lookout: Four California Criminal Justice Reform Laws That Took Effect This Year

Bill That Would Allow Calif. Parents to Sue Social Media Companies Moves Forward

Pres. Biden, V.P. Harris Praise Rep. Bass for Leadership on George Floyd Policing Act


© Copyright 2021 - LA Focus Newspaper